# Return factors

The 1-7 scale is standard in InvestWatch, and all the metrics are measured on a 1-7 scale.  The higher the score, the higher the metric. A high *return* score means a top *relative ranking* of this asset versus the peers, i.e. high return potential. A high *risk* score also means top *relative ranking*, i.e. high risk. A high return or risk score does not necessarily imply that the asset is good or bad. The methodologies have been designed, validated and calibrated to have the highest predictive power when all 12 factors are considered. So, choosing one or two might not have the same predictive power.


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